For the most part, directory trends are well received by webmasters. However, there are some trends that could cause problems if they do not conform to other guidelines of the directory. In fact, if you follow these trends exactly, you may be slapped with a cease and desist order.
Directory trends should be stated in all forums, discussions, and articles. Readers must be aware of these trends in order to avoid potential copyright infringement issues. Because of this, it is important to clearly state what the site does not do.
The name of the site, as well as any links leading back to the site. This includes anything that leads to the directory. It is highly suggested that the owner of the site to add their domain to the site as a resource bar so that visitors can see the resource box more clearly.
Every page on the site has to be listed. Not every page will be visible in every search engine, but there should be enough to satisfy search engines. Ideally, if a page is included in the directory, it will be at least at the top of the directory.
Categorizing Your Directory
All pages should have some sort of category or description included. This is not only for better visibility, but also allows the reader to easily identify what the page is about. This should be done as best as possible.
When the site is correctly categorized, this should be included on the home page of the site. Any search engine should be able to pull up the appropriate categories. A listing of the site’s contents is also a good idea for maximum SEO.
Directories & Keywords
Directory trends are often confused with keywords. There is a wide range of keywords on a directory that will not be the same as what is contained on the site. The highest quality directories will have no use of keywords at all.
There is no rule saying a directory cannot have listings for keywords. However, directories should not be listed if they only contain descriptions of the site. A website listing on a directory should show the real content of the site.
Keyword density should be kept to a minimum. Unless it is keyword rich, a site that is not listed will cause problems for the owners of the site. By doing this, the number of duplicate web pages will be reduced, which will decrease the amount of time spent in the directories.
The types of pages that should be submitted to certain directories is similar to the rules for listing the pages. If a particular site or category is very common, then it should be included in the directory. Otherwise, it should be avoided.
The most appropriate way to determine what directory to submit to is to know which sites will be interested in your type of content. While these general rules may be followed, you should still make sure that the webmasters of each directory will accept your site. These are usually made on a case by case basis.
Many directories offer SEO training as well as a way to check the number of directories in a site has been listed in. With all of the resources available today, it should not be difficult to find a directory that matches your needs. These directories also often offer support services for the site owner.